Business cards are often overlooked by professionals. Some are printed on cheap paper, others are missing important information. When you give your business card to someone you just met, you want your card to stand out and leave a good impression. You want the person to remember you just by looking at your card a few months down the line. But how can you make your business card memorable?
Content is as important as design and paper quality. It will vary based on your target market and your employment situation. Basic contact information include:
Considering the growth of social media, you may want to add the address of your LinkedIn profile or Facebook page. You can also include a one-sentence description of what you do, your company’s tag line or a call to action. Some people like to put QR codes on their cards. The QR code can be associated with anything, from a YouTube video to a discount.
As for design, I personally like a clean look. Your logo should be there. You may also want to add a professionally taken picture of yourself. I know a lot of people don’t like to add their picture on their business card, but it’s a great way for your recipients to remember you. Another thing to consider is using both sides of your business card. As an example, you could use the other side to showcase your product or provide a useful tool to your recipient.
And don’t forget paper quality. You can pick different thickness, sheen, paper size and shape.
It’s easy and convenient to order business cards online. So far my favorite online business card provider is MOO. I often get nice comments about my cards during networking events. Other popular online providers include:
Check with local printing companies too. They often have good prices (no shipping necessary) for excellent quality business cards.
Which company do you like to use to design and print your business cards?
Are you wondering why your law practice is not growing? Do you meet with potential clients without any results? Do you have to go back and forth with clients because you forgot to ask important questions during your initial meeting? You may be one of many attorneys who do not have a procedure for client intake. Not only is client intake important for the reasons mentioned above, but it also helps ascertain whether you should take on a matter. A typical client intake procedure include a client intake form and checklist.
Client Intake Form
A client intake form is a questionnaire completed by the potential client prior to the initial meeting. It usually asks for basic information about the client and the matter: full name, contact information, the reasons for assistance, parties involved, etc. It may also include marketing related questions about the referral source. Questions may vary by matter (probate v. real estate) and client type (individual v. business).
Client Intake Checklist
A client intake checklist is used by the attorney, paralegal or secretary during the initial phone call or meeting. The checklist helps collect all essential information for a conflict check. It also helps determine whether you should take on the matter or not. Below are items to include in a checklist:
Refusing a Client
There are many reasons to refuse a client. Some of which will be revealed by using the client intake form and checklist. The most common ones are:
If you refuse a potential client or refer him to another attorney, it is good practice to send him a non-engagement letter.
Using Potential Client Data
Once you obtain all relevant information about the potential client, store the data in a spreadsheet or practice management program. The data will be used while providing services to your client. You may also use it for marketing purposes. For example, you can find out through which marketing channels your clients find you. You can also use their contact information to send out informative newsletter, announcements and holiday cards.
This is a summary of client intake procedure. If you would like client intake forms and checklists for your law firm, visit the Florida Bar and Michigan State Bar.
Creating a personalized email signature is a great way to show professionalism and market your law firm. You can also use it as an online networking tool just like a business card by including your logo, contact information, your website or blog link and your social media profiles. In this blog post, I’ll show you how to create an email signature with Outlook and Gmail.
Click on the New Email icon. When the new email opens, click on Signature. Click New and type a name for your email signature. In the Choose Default Signature section select the email address you want to use your signature for. Select the name of your email signature for New Messages and Replies/forwards.
Now it’s time to create your signature in the Edit Signature block. Type your contact information such as your name, title, company, mailing address, phone number and website/blog address in any font style, size and color you would like. You can add your logo by clicking on the Insert Picture icon and selecting it. For your social media profiles, you have the option of typing a word or phrase such as Google+ Profile or inserting a social media icon. If you use the first option, after typing your phrase, you select it and click on the Insert Hyperlink icon. You then type your Google+ profile hyperlink.
As for the second option, you first have to find a social media icon (between 12-30 pixels). You can find one if you do a Google search and then click on the Image tab. Save the image you want on your computer and insert it to your email by clicking on the Insert Picture icon. Once your image is inserted in your email, you select it and click on the Insert Hyperlink icon where you type your Google+ profile link. When you are all done, you click Save and then OK. That’s it! Your email signature will now appear on all your emails.
Gmail is somewhat different because you have to use an image url instead of an image saved on your computer. To have an image url, you must save your image on an image storage program such as Google+ photos and Facebook albums.
First, you have to go in the Settings. Under the General tab, there is a Signature section. Click on the circle to allow a signature and also the box titled Insert this signature before quoted text. Type your contact information in the Signature Box. To insert your logo or social media icon, find your image on your image storage program, right click it and select Copy. Then go back in your signature block and Paste the image where you want it to be. To add a link to the image, select it, click the Link icon and type in the link. When you are done with your signature, don’t forget to scroll down and Save it.
Now that you know how to create a personalized email signature, go ahead and make one. It’s a quick and easy marketing tool for your firm.
Disclaimer: The content on this website is for informational purposes only and is not intended to be legal advice. Your Paralegal Help Desk's blogger is not an attorney and cannot give legal advice. If you have a legal issue, you should immediately seek the advice of a licensed attorney in your state.